Marketing

Guides

Basic Guide to Nonprofit Program Design & Marketing

(Free Management Library) An extensive guide on non-profit program design.

Nonprofit Marketing Guide.com

For do-it-yourself marketers and one person communications departments, a variety of free resource articles, several newsletters, and a nonprofit marketing blog.

Articles & Resources

Common Knowledge

A consulting agency that helps nonprofits leverage the Internet for fund raising, advocacy, marketing, and communications.

Marketing for Charitable Nonprofit Organizations

(ARCH National Respite Network) Discussion of how marketing principles apply to nonprofit organizations. Emphasis that effective marketing helps in the competitive search for funding sources.

Marketing for Non-profit Organizations

(Concept Marketing Group Inc.) Specific elements of successful marketing that build community awareness and support.

Nonprofit Good Practice Guide: Marketing and Communication

Resources in the areas of Public & Media Relations, Marketing, and Technology Information provided through questions about managing nonprofits by providing hands-on tips, articles, a glossary, and profiled links to other useful nonprofit resources.

Nonprofit Marketing: Follow the Yellow Brick Road?

(Concept Marketing Group Inc.) An article focusing on the different aspects of marketing.

The Goodman Center

Free Access to "Why Bad Ads Happen to Good Causes" and "Why Bad Presentations Happen to Good Causes". (Registration Required)

Newsletter Subscription

Free-range Thinking

(The Goodman Center) A Free succinct monthly collection of communications best practices and resources for public interest groups, foundations, and progressive businesses that want to reach more people more effectively.